story

In a simple, shiny nutshell, customTAYLOR33™ is obsessively dedicated to providing customers worldwide with rim tapes and custom decals made from the highest-grade safety reflective material available in the market today. All of our products serve a dual purpose: enhancing your ride while, more important, optimizing your visibility to others on the road.

The Beginning

It all started in the summer of 2011. I was unhappy with every rim tape that I had tried on my motorcycle; I wanted to go for that TRON look without using lights, which is illegal in most places. I knew reflective was the way to go, since it would be legal and give me some added visibility for safety. None of the rim tapes I tried were very reflective, durable, or easy to put on. When it came time to replace them, it was very frustrating to remove the million little sticky pieces that they would break into because of how super-thin and fragile all those tapes were. These reasons were what set in motion everything else that followed. I wanted to find a better product: rim tapes that actually reflected enough so I could be confident that others on the road would see me. After a long search and trying everything out there, I came to the conclusion that I had to use my engineering and artistic background to create my own rim tapes and design. So it began…

The Rim Tape

Through countless hours, many trial and errors, and experimenting with all different kinds of materials, the customTAYLOR33™ rim tape was created.

The result was a showstopper, reflective at night AND in sunlight! Finally, rim tapes that are as easy as they get to apply, fitted to your rim size, and made out of the highest-grade reflective quality materials and adhesive. It wasn’t long before my riding buddies all started asking me to make them a set. I truly believed that I had just stumbled into discovering my calling. Knowing that my rim tapes could very possibly make that small difference between preventing a crash and saving a life gave me one of my greatest joys (second only to my daughter being born).

Beyond the Rim Tapes

We have since expanded our line of products to not only include rim tapes but also custom-made decals out of the same reflective materials. All of our products are manufactured in-house to ensure that we meet the highest level of standards we have set for ourselves. We feel that decals are more than just stickers. They are a reflection of our customers’ unique personalities, spirit, and character. Decal making is truly an art. We take extreme pride in our work, and our attention to detail assures that only the best-made products are shipped out to our customers.

It’s All About Our Customers

We are deeply committed to building long-term relationships with our customers. Don’t be surprised if we offer to make a personal call to you at odd hours to discuss anything related to your concerns or simply to answer a question that we feel deserves a call rather than an email. We understand that in order to produce authentic decals that depict our customers’ own personal style, it all starts with clear communication. We aim to provide customer service that is second to none.

The Journey…

We share our customers’ passion for anything on wheels. We love that feel of the wind, the freedom, the feeling of flying. There is nothing like being on a long open road, with nothing around except the trees and the curves in the road. We understand that it’s always about the journey, not the destination. We hope our products will make that journey stand out. Ride safe, my friends…

~ Taylor
Founder/Owner